Business leadership and now marketing leadership is trying to embrace mindfulness. As more people realize the potential application of mindfulness beyond the fold of stress reduction. More than two thousand years back Buddha first showed people how mindfulness can be used to deal with the dukkha or the inherent unsatisfactoriness of the human condition.
Who would have thought that some day we would use mindfulness to reduce stress, let alone becoming a better marketing leader? This doesn’t mean to imply that mindfulness cannot be used in business or marketing. There is a case for skillful use of mindfulness in any given field. But it is not all about improving the focus and just being in the present.
Read full article here. Why it’s time to bring mindfulness into marketing leadership